What are cookies?

Cookies are small data files that are sent from a website to your computer or mobile phone. They are stored on the hard drive of your device. Some are stored just for the duration of your visit to the website, others are stored for much longer periods. A cookie often contains a unique number, which can be used to recognise your computer when a user of your computer returns to a website that it visited previously.

How do we use cookies?

We use cookies to enhance the online experience of our visitors, to better understand how our website is used and to monitor how our advertisements perform. Cookies may tell us, for example, whether you have visited our site before or whether you are a new visitor. If you'd like to learn more about cookies in general, we recommend the About Cookies website.

Your rights

Our cookies do not store financial information and neither we or any third party will link, or seek to link, an IP address with the identity of a computer user. You have the right to choose whether to accept these cookies. You can exercise this right by amending or setting the controls on your browser to reflect your cookie preferences.

Cookies: your choice

Our website works better with cookies enabled. Our cookies don't give us or anyone else access to your personal data. Your experience on our website will be improved if cookies are enabled. However, you can use your browser to delete and reject cookies. But, be aware that disabling cookies will affect the functionality of this website and many other websites that you visit.

How can I control my cookies?

You can use your browser to:

  • delete all cookies
  • block all cookies
  • allow all cookies;
  • block ‘third-party’ cookies (ie, cookies set by online services other than the one you are visiting)
  • clear all cookies when you close the browser
  • install add-ons and plugins that extend browser functionality

Where to find information about controlling cookies

Alternatively, the help menu in the toolbar of your browser can also help you to change your settings.

What cookies do we use?

Strictly necessary

These cookies are needed to run our website and to keep it secure. These cookies are set by us for our internal purposes and are essential to provide you with services you have requested. If you set your browser to block these cookies, these functions and services will not work for you.

Cookie name

Cookie Description

Default expiration time


General purpose platform session cookie, used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server.



These are backend specific cookies. They are only seen by site administrators accessing the back end of the website. They are used in maintaining the session state of the logged in user.



These cookies are used to prevent cross-site scripting attacks for your safety



This is used to keep you logged in once you have logged in. This cookie is essential to the functionality of the site.



This cookie is set in order to remember the user's preferences in regards to cookies.

3 months

Functional Cookies

These cookies are used to recognise you and remember your preferences or settings when you return to our site, so that we can provide you with a more personalised experience.

Cookie name

Cookie Description

Default expiration time


YSC is used by YouTube to remember user input and associate a user’s actions



YouTube uses the PREF cookie to store information such as a user’s preferred page configuration and playback preferences like autoplay, shuffle content, and player size.

8 months


Used by YouTube (Google) for storing user preferences and other unspecified purposes

10 years

Google Analytics

Google Analytics allows us to recognise and count the number of visitors and to see how visitors move around our website when they are using it.  This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. We don’t collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are. We don’t allow Google to use or share our analytics data.

For more information on Google Analytics privacy policy, see: https://policies.google.com/privacy?hl=en

Performance cookies

These cookies measure how often you visit our sites and how you use them. We use this information to get a better sense of how our users engage with our website, so you have a better experience. We then use this data to help us improve our website and services.

We also use additional cookies from third party advertising or analytics partners on a short term basis, which is the duration of your session. This helps to improve the effectiveness of our advertising, for example by enabling us to reach or exclude our website visitors across partner networks. These cookies are listed as of the time this page was updated and is reviewed regularly.

Cookie name

Cookie Description

Default expiration time


Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

2 years


Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.

1 day


A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.

1 minute


The purpose of this cookie is to store information about user preferences.

6 months


Used to gather website statistics, and track conversion rates

1 Month


VISITOR_INFO1_LIVE enables personalized recommendations on YouTube based on past views and searches.

6 months


Used for targeting purposes to store Google IDs so that your activity can be linked across devices (if you’ve previously signed in to your Google Account on another device), in order to show relevant & personalised advertising across all devices.

14 days


Used by Google DoubleClick to determine whether website advertisement has been properly displayed.

3 months


Used by Google DoubleClick to register and report the site user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3 months



Track landing pages.

2 weeks

Targeting cookies

These cookies help us decide which services may be relevant for you. We may use this data to tailor the ads you see on our own website and social channels.

Facebook Cookies

We regularly utilise the social media platform Facebook to communicate with our supporters through both unpaid posts and paid advertising. We use cookies to measure the effectiveness of paid advertising on Facebook to ensure the money we spend is used effectively. They also enable us to either service advertisements to or exclude people who have visited our website.

For more information on Facebooks privacy policy, see: https://www.facebook.com/policy.php

Cookie name

Cookie Description

Default expiration time


This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.

2 years





These cookies enable Google to collect user information for videos hosted by YouTube

2 years


These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions.

2 years





Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising

2 years


This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

1 year



Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising

1 year


Used for the purpose of targeted advertising(Google)

6 hours


Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

3 months

Other cookies set by third parties

We allow third party organisations to set cookies to help us know if you have taken an action from an email. We send emails using Adestra, which has tracking technology. We use these to understand how well our emails are performing and what links are clicked on by our readers. We then use this information to improve the emails that we send to you and the services that we provide

If you go on to a page on our website that contains embedded content, for example YouTube, you may be sent cookies from these websites.

We do not control the setting of these cookies, so we suggest you check the third-party website for more information about their cookies and how to manage them.

Cookies Necessary for the Functioning of the Shopify Store




Used in connection with access to admin.


Used in connection with navigation through a storefront.


Used in connection with shopping cart.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with customer login.


Used in connection with customer login.


Used to facilitate updating customer account information.

Cookies necessary for the functioning of the Shopify store reporting and analytics




Tracking preferences.


Track landing pages


Track landing pages


Shopify analytics.


Shopify analytics.


Shopify analytics relating to marketing & referrals.


Shopify analytics relating to marketing & referrals.


Shopify analytics.


Shopify analytics.

Useful information

  • A number of websites provide detailed information on cookies, including AboutCookies.org and AllAboutCookies.org.
  • The European Interactive Digital Advertising Alliance website Your Online Choices allows you to install opt-out cookies across different advertising networks.

Deleting cookies

In your web browser you can control which types of cookies you allow. You can turn cookies on or off using your browser's settings. You can also delete cookies and clear your browser's cache (history). You can also delete cookies already stored on your computer:

  1. in Internet Explorer, you must manually delete cookie files;
  2. in Firefox, you can delete cookies by, first ensuring that cookies are to be deleted when you “clear private data” (this setting can be changed by clicking “Tools”, “Options” and “Settings” in the “Private Data” box) and then clicking “Clear private data” in the “Tools” menu.
  3. in Google Chrome you can adjust your cookie permissions by clicking “Options”, “Under the hood”, Content Settings in the “Privacy” section. Click on the Cookies tab in the Content Settings.

Contact us

If you would like to contact us about Cookies please email dataprotection@tommys.org